The shitty marketing idea that transformed my business, a solo story with Tess Ball
In this solo episode, I share a story leading up to the "shitty" marketing decision that completely changed my business. Here are the 4 key takeaways:
Get clear on who you're serving and why.
Talk about your customer's problem in 3 distinct layers.
Be clear with your message.
Experiment. Chase the spark of your "shitty" ideas. Be fucking weird.
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